View Post Brands | Campaigns | Digital | People | Sports Wendy’s Opts for College Basketball Over the Super Bowl with ‘Meh’ Results By Bob Marshall on Jan. 23, 2014 - 2:48 PM The Wooden Award is an annual prize that honors the best men’s and women’s college basketball players. Named after former UCLA head coach John R. Wooden, who lead his team to a whopping 10 NCAA Championships from 1963- ...