Op-Eds Op-Ed: A Plea to Marketers – Demand Better Metrics By Kiran Aditham on Oct. 9, 2012 - 12:15 PM The op-eds continue to roll in this month. Now up to bat is Irving Fain, co-founder/CEO of customer relationship and loyalty platform, CrowdTwist. As the headline suggests, in his debut entry, Fain discusses the importance of mar ...