Agencies | Video Deep Focus CEO Ian Schafer: ‘We Struck Gold’ With Mad Men Yourself By Donya Blaze on Mar. 21, 2011 - 1:35 PM In this week’s Media Beat interview, mediabistro.com’s Carmen Scheidel spoke with Ian Schafer of interactive agency Deep Focus about the success of its Mad Men Yourself campaign. Note to all copycats: creating a Don Dr ...
Agencies Engine USA Acquires Deep Focus By Kiran Aditham on Oct. 19, 2010 - 12:01 PM New York-based interactive agency Deep Focus, led by the mad Twitterer himself Ian Schafer, has been bought up by Engine USA, a new communications and marketing services group. Terms of the agreement were not disclosed, but the pu ...
Social Media Deep Focus Launches Fourscore By Michael Musco on Sep. 29, 2010 - 3:04 PM Ever-Twittering Deep Focus CEO Ian Schafer announced the early beta launch of FourScore, a tool to help businesses understand check-ins and the data generated by users of location-aware apps. According to the DF camp, FourScore is ...