What The?? How to Get Called “a F&#%ing Idiot” and Other VisID Observations By Matt Van Hoven on Oct. 25, 2010 - 6:53 PM Today on FastCoDesign, Steve McCallion ran a piece called “The Real Lesson of the Gap Debacle: Logos Aren’t Key Anymore“, which asks how important logos are these days. Among a string of well-made points about wh ...