View Post Agencies | Brands | Campaigns | Sports | TV FCB Presents 2015 Pan Am Games Invasion By Erik Oster on Oct. 9, 2014 - 10:58 AM FCB Toronto recently launched a campaign for the 2015 Pan Am Games on behalf of The Ontario Tourism Marketing Partnership Corporation, centered around a 60-second broadcast spot called “Invade.” Appropriately enough, t ...
View Post Agencies | Campaigns | Digital | TV john st. Launches ‘Surrogaid’ for War Child Canada By Erik Oster on May. 8, 2014 - 12:21 PM “What if you could help mother children in war-affected areas? What if you could virtually reach out and literally provide them the warmth of a mother’s hug?” These questions are the genesis of john st.’s new c ...
View Post Brands | Campaigns Lowe Roche Turns Yogis Into Bones for ‘The Power of Movement’ By Erik Oster on Jan. 9, 2014 - 11:11 AM To promote The Power of Movement, Canada’s largest yoga fundraiser, Lowe Roche wanted to show that not only would the event raise money for arthritis, but that yoga can bring increased mobility to arthritis sufferers as well ...