View Post Ad Biz | Agencies Droga5, Chobani Sued for Using the Word ‘How’ By Patrick Coffee on Jun. 5, 2014 - 2:14 PM During last year’s Super Bowl, Droga5 and Chobani told us that “how matters.” How much does how matter? According to inspirational author/business consultant Dov Seidman, it matters quite a lot. Seidman, whose b ...