View Post Agencies | Brands | Campaigns Allen & Gerritsen Debuts First Campaign as Blue Cross Blue Shield AOR By Erik Oster on Oct. 10, 2013 - 9:39 AM Allen & Gerritsen of Boston unveiled a new campaign for Blue Cross Blue Shield of Massachusetts today, their first since Blue Cross named A & G its agency of record. The campaign, called “Blue Cross Blue Shield of You” ...
Ad Biz Monday Odds and Ends By Kiran Aditham on Mar. 28, 2011 - 4:16 PM -Charlotte, NC-based BooneOakley hired Saatchi, JWT and Nike alum Greg Johnson as SVP/CMO. link –NYT: Publicis digital strategy paying off. link -SXSW darling GroupMe (sort of) turns to advertising. link -Soft drink brand Ch ...