View Post Agencies | Brands | Campaigns | Digital | People Gisele Bündchen Stars in Droga5’s Latest for Under Armour By Erik Oster on Sep. 4, 2014 - 11:56 AM When Under Armour signed Brazilian supermodel Gisele Bündchen for an advertising contract, she received quite a bit of criticism over social channels. In the latest from Droga5’s “I Will What I Want” campaign, q ...
View Post Agencies | Campaigns 10 Minutes Without Your Phone Can Provide Water for a Child in Need By Erik Oster on Feb. 21, 2014 - 12:32 PM The latest iteration of Droga5’s UNICEF Tap Project (started all the way back in 2007) asks people to put down their smart phones for ten minutes to provide clean water for a child who needs it. Across the globe, 768 million ...
Ad Biz | Awards Ad Pros, Fancy a Facebook Award for Your Mantle? By Bob Marshall on Dec. 6, 2011 - 11:41 AM Back in April, Facebook unveiled the Evolution Bureau-built “Facebook Studio,” a digital space where creative marketing types could showcase and archive their work and comment on the work of others. At the time ...
Ad Biz | Digital Mall Shoppers, Gear Up for the “LOLiday Season” By Bob Marshall on Nov. 29, 2011 - 11:44 AM No digitally savvy shopaholic’s visit to his or her local mall over the next month is complete without a new holiday-themed mobile app for download. Fortunately for patrons of Westfield Malls, they now have access to the ...
Campaigns | Digital | What The?? APPA Suggests You Get Your Dog a Dawg By Bob Marshall on Oct. 12, 2011 - 11:30 AM Your dog may love you, but that doesn’t mean your dog particularly likes you. Sure, “Demetrius” (or whatever particularly awful name you’ve chosen to call it) is extremely loyal, protective of you and your ...