Campaigns | Social Media | TV Video Game Rivalries Get Personal With ‘Madden NFL 12’ By Bob Marshall on Aug. 29, 2011 - 11:50 AM Another NFL season means another edition of EA’s best-selling video game sports franchise, Madden NFL. While last year’s campaign from Heat “Madden to the People” was a sunny affair focusing on NFL players ...
Brands | Campaigns | People Cool Kids, Foot Locker Serve Up Fresh Nike Kicks By Bob Marshall on Apr. 11, 2011 - 3:27 PM Just in time for warm weather and the NBA playoffs, Foot Locker and Nike have joined forces to create this animated music video/advertisement that features an exclusive track from Chicago/Detroit-based rap duo, the Cool Kids. Feat ...