Agencies | TV Google, TNT Welcome Back the NBA with New Spots By Bob Marshall on Dec. 29, 2011 - 12:57 PM On Christmas Day, the NBA returned after a 5-month lockout put the entire 2011-2012 season in jeopardy. The league’s shortened 66-game season kicked off with some very exciting games on Sunday which included a Chicago Bulls ...
Brands | Campaigns | People The Bulls’ Greatest Star Since Jordan Shows Off for Adidas By Kiran Aditham on Sep. 29, 2011 - 2:24 PM Now that he’s shared the spotlight with fellow pro hoopster Dwight Howard, Chicago Bulls star Derrick Rose is ready for his own moment in the sun in a campaign from 180LA and Imperial Woodpecker co-founder/director Stacy Wal ...
Agencies | People Deutsch Adds Yet More Creatives…This Time Going Back to Cali By Kiran Aditham on Jul. 19, 2011 - 2:46 PM What would a week be without another Deutsch creative hire announce? The agency has now brought on more creatives in its Los Angeles office to work on the Volkswagen account (are they building some sort of mothership with the biz? ...
Brands | Campaigns Sid Lee Goes ‘All In’ For Adidas’s Biggest Marketing Campaign Ever By Kiran Aditham on Mar. 16, 2011 - 9:15 AM As we briefly mentioned in the Monday news roundup, Sid Lee has officially launched its new marketing campaign for Adidas, billed as the brand’s “biggest. ever.” Starring a cavalcade of sports and music figures r ...
Brands | TV Allstate Takes Shots at ‘Decision’ of Famous State Farm Pitchman By Bob Marshall on Feb. 25, 2011 - 9:10 AM It’s hard to believe that it’s almost been eight months since LeBron James participated in one of the most tasteless media stunts in professional sports history. It still feels like yesterday when almost anyone outside ...
Campaigns Dwight Howard, Derrick Rose Get Animated for Adidas By Bob Marshall on Feb. 14, 2011 - 4:42 PM My, how the 180 LA’s “Fast Don’t Lie” campaign for Adidas has grown since the days when we were just getting acquainted to Slim Chin, his Benjamin pile and his pet cheetah. This time around, Adidas is losin ...
Ad Biz Tuesday Morning Stir By Kiran Aditham on Dec. 7, 2010 - 9:37 AM -EgyptAir chose New York-based firm Global Advertising Strategies as its AOR. -iPad version 2.0 is expected to be released in April. link -Sir Martin Sorrell talks Taxi. link -Dominos’ recipe revamp has helped the pizza chai ...
Campaigns | What The?? 180LA Steers Adidas Campaign into the Fast Lane By Bob Marshall on Oct. 21, 2010 - 10:17 AM A few weeks ago, Adidas and 180LA turned heads with a decidedly strange music video for “Fast Don’t Lie,” the anthem for its new basketball campaign. Featuring NBA stars Derrick Rose and Dwight Howard along with ...
Campaigns NBA 2K11: As Good As the ’95-96 Bulls By Michael Musco on Sep. 30, 2010 - 2:20 PM Andre Iguodala, Rajon Rondo, Derrick Rose, Josh Smith and Russell Westbrook are back in this new spot for NBA 2K11 from 72andSunny, Robot Films and director Chris Robinson (yeah, we’re hyped for the NBA season to start, so s ...