View Post Ad Biz | Agencies | Brands | Campaigns | TV W+K Offers Cute Take on Modern Romance for Facebook By Erik Oster on Oct. 22, 2014 - 2:30 PM W+K crafted a cute little 30-second broadcast spot for Facebook taking on the subject of modern romance in a promotion of Facebook Messenger. Entitled “Say Love You Better,” the spot shows a young couple attempting to ...
View Post Agencies | People CCO Eric Springer Out at FCB/West By Patrick Coffee on Sep. 4, 2014 - 1:25 PM Today we can confirm that Eric Springer is no longer serving as chief creative officer at FCB/West. Springer, who like former Deutsch colleague David Povill gained attention thanks to his work on the VW Super Bowl spot from 2011, ...
View Post Agencies | People David Povill Rejoins Deutsch L.A. as Creative Director By Patrick Coffee on Sep. 2, 2014 - 3:30 PM Today we learned that copywriter/creative director David Povill has rejoined the Deutsch L.A. creative team. You may know Povill as the copywriter behind the “Little Darth” spot, and our contact confirms that he has re ...
Agencies | Campaigns | People Creative Force Behind ‘The Force’ Heads to Pitch (Updated) By Kiran Aditham on Jan. 17, 2012 - 2:11 PM It looks like VW’s “The Force” has compelled rival agencies to pluck more than one creative from the Deutsch LA team who was behind the award-winning Super Bowl spot. Following in the footsteps of the campaign ...
People DiPiazza Dips from Deutsch LA, Heads Back to SF By Kiran Aditham on Jun. 21, 2011 - 10:11 AM After 18 months spent as VP/associate creative director at Deutsch LA, Jim DiPiazza (left) has headed back to the Bay Area to take on the ECD post at San Francisco shop Swirl, which has worked with brands including eBay, Jamba Jui ...
People ‘Little Darth’ Copywriter Headed to W+K By Kiran Aditham on Apr. 25, 2011 - 12:24 PM Sources familiar with the matter tell us that David Povill, who served as senior copywriter at Deutsch LA for the last year and most notably authored Volkswagen’s “The Force” Super Bowl spot, is headed to Wieden ...