View Post Agencies | Brands | Campaigns Fruit of the Loom Infuses Luck into New Underwear By Jordan Teicher on Nov. 6, 2013 - 3:30 PM Fruit of the Loom and CP+B teamed up to make sure our private parts were covered in luck. Seriously. Lucky underwear. How, you ask? Well, a few guys traveled around America, rubbing new underwear with good luck in places like the ...
View Post Agencies | Brands | Campaigns Best Buy, CP+B Launch Final Back-to-School ‘Techfitter’ Spot By Ella Riley-Adams on Aug. 14, 2013 - 3:24 PM Continuing their back-to-school Techfitter campaign, Best Buy and CP+B are providing Tim Kong, an aspiring games designer, with the tech he needs to design and code his next action-packed adventures. Previously, Best Buy “techfi ...
View Post Agencies | Brands | Campaigns CP+B, Best Buy ‘Tech-Fit’ Students with Windows 8 Gadgetry By Ella Riley-Adams on Jul. 31, 2013 - 12:59 PM And now, for something, er, lighter. These back-to-school posts almost make me wistful for the days when a new pencil case was the joy of my September. But as I have grown, so has the sophistication of academic shopping. To keep w ...