Agencies | People John Vitro Speaks from the Heart About Departing Account Exec By Kiran Aditham on Jan. 12, 2012 - 1:26 PM We were told that the memo after the jump was sent from John Vitro, co-founder of what was then San Diego-based VitroRobertson over 20 years ago, but which has now evolved into an MDC-owned, bi-coastal entity. The message regards ...
Campaigns Vitro Should Win Some Sort of Science Fair with Asics Project By Kiran Aditham on Apr. 5, 2011 - 1:02 PM The folks behind MDC shop Vitro swear to us that no CGI was involved in the making of this clip for Asics, which was inspired by the brand’s lightweight GEL-Blur 33. Instead, the agency solicited the input of a real-life roc ...
Campaigns Vitro Continues ‘Shedding’ Approach for Asics By Kiran Aditham on Jan. 7, 2011 - 10:29 AM If it ain’t broke, don’t fix it. At least that’s what we gather is Vitro’s thinking behind its latest campaign for Asics, which is pretty much identical in style to the “Sound Mind, Sound Body” ...