View Post Campaigns W+K Launches Nike Football’s Biggest Spot Ever Ahead of Euro 2016 By Erik Oster on Jun. 9, 2016 - 11:45 AM Cristiano Ronaldo stars in the spot, which includes appearances by over a dozen other players.
View Post Campaigns Shareability Disguises Cristiano Ronaldo for ROC By Erik Oster on Aug. 5, 2015 - 3:54 PM The agency disguised the star athlete and sent him to busy Madrid plaza for the prank video.
View Post Ad Biz Wednesday Morning Stir By Erik Oster on Aug. 6, 2014 - 9:58 AM -Strange Japanese smile enhancer ad starring Cristiano Ronaldo goes viral (video above). link -China prohibits government purchase of Apple products. link -Content can’t be king without context. link -RB signs global marketi ...
View Post Brands | Campaigns | Sports And So, Samsung’s Sci-Fi Soccer Saga Continues By Kiran Aditham on May. 30, 2014 - 10:47 AM Continuing a rather ambitious storyline that kicked off late last year, Samsung, with the aid of Cheil Worldwide and Psyop, has unveiled the next installment of its soccer stars vs. aliens saga to promote the Galaxy S5. While not ...
View Post Agencies | Brands | Campaigns | Digital | People | Sports | TV W+K Taps World’s Soccer Talent in ‘Winner Stays’ for Nike By Erik Oster on Apr. 25, 2014 - 12:05 PM W+K Portland went all out in getting celebrity talent for “Winner Stays” the latest iteration of their “Risk Everything”campaign for Nike. The 4:12 film plays off the idea of pretending to be your favorite ...
View Post Campaigns | Sports | TV ESPN to Debut First Spot for 2014 World Cup Tomorrow By Erik Oster on Dec. 31, 2013 - 3:07 PM It’s time to start getting excited about the 2014 FIFA World Cup in Brazil. With the opening game about six months away, ESPN is set to debut their first spot in their campaign promoting the event during tomorrow’s tel ...