View Post Agencies | Brands | Campaigns New W+K NY ‘DaDaDa’ Spot Combines New with Familiar for ‘SportsCenter’ By Erik Oster on Sep. 23, 2013 - 2:41 PM ESPN’s latest W+K New York-created spot for SportsCenter is a bit of a departure from their usual advertising style. In the 1:01 spot, ESPN spotlights their trade mark “da da da” (you’ll know it when you hear it) spoken by ...