Agencies | Brands | Campaigns | Digital | TV Kmart, DraftFCB Create a Haunting, Visually-Stunning Halloween Spot By Bob Marshall on Oct. 22, 2012 - 12:45 PM It’s always wonderful when brands (and agencies) totally surprise you. That’s the way I felt upon viewing Kmart’s and DraftFCB Chicago’s “Halloween Costume Challenge,” a dark, Matrix-esque new s ...