View Post Brands | Campaigns Hobbits Out, Bear Grylls In for Air New Zealand Flight Safety By Jordan Teicher on Feb. 26, 2013 - 3:30 PM The hobbits must be busy working on a sequel, because Air New Zealand abandoned their go-to sponsorship subject for Bear Grylls, adventurer extraordinaire and part-time fake adventurer extraordinaire. “Bear Essentials of Saf ...