View Post Agencies | Brands | Op-Eds Op-Ed Rebuttal: Why Experience Marketing Will Never Die By Kiran Aditham on Mar. 18, 2014 - 9:12 AM Well, touché. In case you need a refresher, less than a month ago, we received our usual monthly op-ed from Huge, this time from Andrew Kessler, founder/CEO of Togather, a startup out of Huge Labs. Kessler, whose Togather operati ...
View Post Agencies | Campaigns | Op-Eds Op-Ed: It’s the End of ‘Experience Marketing’ As We Know It By Kiran Aditham on Feb. 21, 2014 - 1:15 PM And so, the cast of contributors from the Huge family continues to rotate as we now welcome Andrew Kessler to the fold. Kessler is the founder/CEO of Togather, a startup out of Huge Labs that serves as a platform that helps client ...
Digital | People | What The?? Advertising’s All-Stars Try to Sell a Book By Bob Marshall on Jul. 8, 2011 - 11:39 AM The plot of R/GA ACD Paul Malmont’s new book is simple: Issac Asimov, Robert Heinlein and L. Ron Hubbard and other famous science fiction writers and editors go on fantastic fictional misadventures while fighting Nazis durin ...
Ad Biz | Agencies HUGE Creative Reflects on Life on Mars By Michael Musco on Mar. 1, 2011 - 3:28 PM Not to be outdone by new colleague Jon Jackson, who broke up with L.A. via billboard a few months back, HUGE creative director Andrew Kessler is pushing his own side project of sorts which is a book called Martian Summer, a person ...
Agencies | People HUGE Makes Several Staffing Moves By Kiran Aditham on Dec. 15, 2010 - 3:51 PM Two months after restructuring its leadership, IPG-owned, Brooklyn-based HUGE has added a bevy of staff including CDs Clayton Crocker and Andrew Kessler. Kessler hails from Campfire while Crocker (pictured) may have a set a record ...