View Post Brands | Campaigns | Sports Plenty of Screaming Ensues in New LeBron-Focused Sprite Spot By Erik Oster on Oct. 15, 2013 - 11:20 AM Translation, which was recently tapped by Coca-Cola to handle marketing for Sprite, has a new spot for the green-bottled lemon-lime soft drink. Although Sprite has changed agencies and approaches several times in recent years, thi ...