View Post Agencies | Brands | Campaigns | Digital Tribal Worldwide Shows ‘How to Dad’ for Peanut Butter Cheerios By Erik Oster on Jul. 23, 2014 - 2:44 PM Tribal Worldwide, Toronto has a new Canadian online campaign for Peanut Butter Cheerios illustrating “How to Dad.” The father in the spot is a welcome departure from the idiotic paternal human punchlines still typical ...