View Post Agencies | Campaigns DDB NY Launches ‘The Girl Who Couldn’t Cry’ for Water is Life By Erik Oster on May. 6, 2014 - 10:51 AM Yesterday, DDB New York launched a follow-up to last year’s “Kenya Bucket List” for Water Is Life entitled “The Girl Who Doesn’t Cry.” The 1:20 spot examines the difficulty of life without adequ ...