View Post Ad Biz | Agencies | Brands | Campaigns CP+B, Xbox One Take Different Approach with ‘Lost’ By Erik Oster on Jan. 13, 2014 - 12:17 PM Last October/November, CP+B helped launch Xbox One with a series of TV spots designed to show off how with the next-gen system “games and entertainment are no longer separated.” Well, following a series of Playstation ...
View Post Ad Biz | Agencies | Brands New CP+B Spots for Xbox One Tackle Retirement, Relationship Issues By Erik Oster on Nov. 12, 2013 - 10:34 AM With the Xbox One’s November 22nd launch date looming ever nearer, CP+B’s marketing blitz for Microsoft’s next-gen system continues with two new spots. Coming on the heels of the “Invitation” spot re ...
View Post Ad Biz | Agencies | Brands | Campaigns Microsoft, CP+B Send Xbox One ‘Invitation’ By Erik Oster on Oct. 25, 2013 - 11:03 AM I may be something of a Sony loyalist, but I’ve got to admit CP+B’s new spot “Invitation” makes the Xbox One shine. Even some of Sony’s biggest fanboys might concede it looks a lot better than the rec ...
Agencies | Brands | Campaigns | TV Keith Stone Doles Out Manly Advice for Keystone By Bob Marshall on Aug. 28, 2012 - 12:15 PM During the now-tired manly man spokesperson ad trend that’s been beaten to death over the last few years, I’ve always had a soft spot for Keystone’s trucker hat-wearing mascot, Keith Stone. I guess it’s bec ...