T-Mobile’s Paper-Wasting Efforts Continue on the Football Field

By Michael Musco 

ECD Andrew Christou and his team at Publicis West present the second installment in the agency’s T-Mobile campaign. This time, the focus shifts from tweens to teens and the scenario from the school bus to the football game, where dad’s just sitting there enjoying the festivities with his kids and then the rampant texting happens. It’s every parent’s nightmare (besides teen pregnancy) and dad’s hard-earned cash is reduced to confetti here.

As we wave our cane and yell that something’s got to be done about this text mania before these kids’ verbal skills turn to mush, we can also say we dig the direction Publicis is taking with the T-Mobile account.


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