Subaru, Red Urban Encourage Driving Like the 1% for a Tad

By Kiran Aditham 

While Subaru is not particularly known as the must luxurious automaker, the brand tries its best to put up appearances and promote the mid-class BRZ model in a new campaign from Toronto-based agency Red Urban. The campaign, targeted at the 30-35 male demographic, promotes the $27,395 BRZ by trying to showoff the BRZ’s pseudo-high-end features via both a selfie stick and some high-tailing paparazzi.

In a statement regarding the web films, which were helmed by Untitled Films director Mark Gilbert, Subaru director of marketing Geoff Craig said, “What we really wanted to show in these spots, in a tongue-in-cheek way, is that the BRZ is an attainable sports car. That’s the great thing about the BRZ. It’s a fantastic sports car that happens to cost $27,395.” If you feel like riding a Ferrari 458 Italia for at least a third of the price and a lower center of gravity, perhaps the BRZ model is just the right fit for you.

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