StrawberryFrog Promotes Craig Love to ECD

By Patrick Coffee 

Today in news that has absolutely nothing to do with France, New York’s own S&M shop StrawberryFrog promoted Creative Director Craig Love to the executive CD role.

This is a newly-created position within the agency.

The release tells us that Love, who “helped steer the agency’s global Jim Beam, Sabra and Reebok campaigns,” will continue working under co-founders Scott Goodson and Karin Drakenberg and MD Chris Perkins, who recently told MediaPost that the agency plans to foment a “cultural revolution” by way of a new, unexplained creative direction.


Love will also continue collaborating with longtime partner Shayne Millington, who he calls “the most intuitive and gifted creative director I’ve even known.”

Love and Millington joined JWT together in 2011 after working at W+K Portland, then moved to StrawberryFrog in 2013; at W+K they were senior copywriter and senior art director, respectively, working on Nike, Coke and Target. Love, who began his career writing copy at Saatchi & Saatchi, led campaigns for Tylenol and Stouffer’s while serving as ACD at JWT New York.

Perkins calls Love “someone with a real modern sensibility and creative vision, who is amazing with people.” Love’s own statement:

“I’m thrilled to be taking on a leadership role at StrawberryFrog at a time when we’ve got some incredible new creative opportunities. One of the things that I love about StrawberryFrog is that it has a strong sense of identity. There’s a particular vibe here that leads to work and solutions that clients just aren’t going to get anywhere else. Not every agency has that.

Scott has been at the forefront of creating movements for almost twenty years now. He knew traditional advertising wasn’t the only solution way before people could DVR past commercials. It’s great to work somewhere with that kind of vision.”