There is something to be said about identifying your strong suit and honing that ability. So, there is definitely something to be said about Miami based Turkel, an agency specializing in travel and tourism marketing.
AgencySpy got an email that Turkel is the genius behind the the Miami Expressions advertising (see above) that had me all aflutter. There website is just as bad ass. That Bruce Turkel seems to have a real winning strategy. This is the agency to work with on all tourism marketing needs. They could definitely give Saatchi some advice on the “I Love NY” campaign.