Steve Nash, Like Others, Sports Awful 90’s Haircut in New NBA Promo

By Michael Musco 

Using the same approach as the Amar’e Stoudemire spot, Park Pictures, Bicoastal/London director Chris Sargent and Goodby, Silverstein & Partners, Worldwide go back to the future, so to speak, to a Canadian gym in 1996. Here, a young Steve Nash shoots hoops with a boy claiming to be from the future. The time traveler tries to convince Nash that he’s a future NBA star by listing what would eventually be the Phoenix Suns guard’s accomplishments. We’re guessing Doc Brown and the delorean are parked right outside. Great Scott! Credits after the jump.

Production Company: Park Pictures, Bicoastal/London
Director/DP: Chris Sargent
Executive Producer/Owner: Jackie Kelman Bisbee
Executive Producer: Mary Ann Marino
Line Producer: Ahnee Boyce
Head of Production: Dinah Rodriguez
Agency: Goodby, Silverstein & Partners, Worldwide
Creative Director: Jamie Barrett
Associate Creative Directors: Paul Charney, Stefan Copiz
Art Director: Andy Dao
Copywriter: Eric Boyd
Agency Producer: Conor Duignan
Agency Executive Producer: Tod Puckett
Account Director: Mark Schermers
Account Manager: Jason Bedecarre
Assistant Account Manager: Kyle Caruso
Original Concept: Eric Boyd, Andy Dao
NBA EVP/Executive Producer: Danny Meiseles
Editorial Company: Final Cut, Bicoastal
Editors: Matt Murphy, Michael Dart Wadsworth
Assistant Editor: Arianna Tomasettig
Editorial Executive Producer: Saima Awan
Editorial Producer: Suzy Ramirez
Post Production/VFX Company: a52, Santa Monica
VFX Supervisor: Pat Murphy
Lead Flame Artist: Glyn Tebbut
VFX Executive Producer: Jennifer Sofio Hall
VFX Producer: Heather Johann
Sound design: 740 Sound Design