Stayfree: Always Gives Women Everything They Want

By Michael Musco 

This campaign from BBDO Toronto entitled,”A Date with Stayfree,” gives women a chance to go on a “virtual date” with three of the most perfect and sexiest stud muffins they could find, who want nothing more than for her to be happy–no matter what time of the month it is.

Their strategy is driven from the question of how you get women to consider trying something new when they’re not actively looking to change? When it comes to the Feminine-Hygiene category, give her everything she wants…in a man.


BBDO is giving themselves a big pat on the back for creating what they call the first of its kind campaign for the Fem-Hy category. Dudes promoting maxi pads? Definitely a first. Will it be a last?
You can view the rest of the campaign and all of the credits after the jump.

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Agency, City:BBDO Toronto

Client:Johnson & Johnson

Spot Title:A Date With Stayfree: “Brad”, “Ryan”, “Trevor”

Creative director:Peter Ignazi

Copywriter:Jamie Marcovich

Art director:Todd Cornelius

Agency Producer:Beatrice Bodogh

Production House: City:Suneeva, Toronto

Executive Producer:Jennifer & Andrea Walker

Director:Matt Lenski

DP:Tico Poulakakis

Editorial: City:Ricochet, Toronto

Editor:Matt Dell

Planner:Adrianne Gaffney

Account Management:Chris Perron, Rebecca Flaman, Janette Thomas