Starcom USA CEO Lisa Donohue has promoted Chris Boothe to chief operating officer, a role in which Boothe will be required to expand responsibilities across new business development and operational efficiencies. Along with Boothe, Mike Rosen steps up as president/director of activation for the agency where he will oversee the ad spending of all Starcom clients, including General Motors.
Boothe’s new position has led him to an active role in the agency’s 2010 approach and brand repositioning efforts, and entails day-to-day leadership of the agency’s business development activities–pursuing new client partnerships and developing ways to add new dimensions to existing ones.
According to RECMA, Rosen will oversee more than $9 billion in reported media investment for Starcom’s clients and serve as investment specialist across the agency’s four U.S. locations. In effect, he’ll be responsible for the agency’s approach to client-specific activation, traditionally defined investment activities and beyond.
Donohue says in a statement, “A company is only as strong as its people, and Mike and Chris’ realignment places both of these formidable leaders in the position to better grow our clients’ business – making Starcom stronger and more effective for the businesses that rely on us as marketing partners, this also marks the further evolution of Starcom as one unified agency, regardless of geography or other boundaries, delivering upon a shared vision of activation and investment excellence.”