Starcom Mediavest Loses Summer Fridays

By Matt Van Hoven 

Bummer. This is an exerpt from a Starcom Mediavest Group company e-mail.

“It’s no secret that we’re in a difficult economy. While some of our clients have been more affected than others, they’ve all felt the impact of the recession. And while we have every reason to believe that MediaVest stands strong and will emerge even stronger from this recession, it’s unavoidable that we must take deliberate, intelligent steps to remain responsive to client needs during this period. With this in mind, like this time every year, the Starcom MediaVest Group Management team have reviewed our Summer Days program, and have decided to suspend this privilege for 2009. This extends all SMG brands.”

More: “Ogilvy’s Recession Plan