Standard Time Piles on Innuendeo for Too Faced

By Erik Oster 

Los Angeles-based Standard Time has a new ad for cosmetic company Too Faced’s “Better Than Sex” mascara.

As you might expect, the spot, starring Jeannie Ma (of Style Network’s How Do I Look and NBC’s Today Show segment “Fashion Tips Today”) is ripe with sexual innuendo. As Ma opens up her mascara tube a low, sultry voice begins to seduce her. The mascara gives her the “longest, thickest, most luscious lashes of her life” with a satisfying experience Ma is not likely to forget, making “the case for eyelashes as the new erogenous zone.” Ma makes suggestive faces while applying the mascara, as the innuendo-filled narration piles on. If this all seems a little ridiculous, that’s kind of the point, as the approach fits with Too Faced co-founder Jerrod Blandino’s “wild sense of humor and more-is-more style.” Stick around for credits after the jump.

Standard Time:
Founder/Creative Director: Michael Sharp
Associate Creative Director: Laura Wimer
Senior Copywriter: Spencer Somers
Associate Account Executive: Chanel Wyett
Agency Producer: Kristine Ling
Bankrupt Films:
Director: Elliot Dillman
Executive Producer: Robert DeBakey
Director of Photography: Samuel Brownfield
Sound Mixer: George Wymenga
Art Director: Luis Zaragoza