Staffing Reductions at iCrossing

By Patrick Coffee 

icrossing logo

iCrossing, the Hearst-owned digital search-specialty agency “beset by turnover” according to a January 2014 Adweek report, went through a bit more of that turnover today.

Here’s the agency’s statement:

As part of a broader strategy to realign our resources to better support the evolving needs of our clients, iCrossing made the difficult but necessary decision to eliminate approximately 3 percent of our workforce. We remain committed to delivering superior work for our clients, and are continuing to invest in key areas such as social media, creative and technology.

Our source tells us that the three percent mentioned above totals approximately 28 staffers. The agency clarifies that the layoffs occurred across its network while the source claims that the group dismissed approximately half of all New York-based employees.

As noted in the earlier Adweek story, an earlier round of staffing changes included the 2013 resignation of CEO Don Scales (who was replaced by McCann veteran Nick Brien) and the departure of Head of Social Amanda Peters (who left to join Grey as its global senior digital strategist).

In this case, there’s nothing to indicate that it’s anything more than a standard round of cuts or, as the agency’s 2013 statement read, “a realignment of skills based on client needs.”

So we have little in the way of details, but here is the current “people” lineup as listed on the agency’s homepage.