Squash that Noise: Ad Loudness Act Passes the House

By Kiran Aditham 

There’s some possible relief for those of us who have to scramble for the remote to combat the volume spike during commercial breaks. Congresswoman Anna Eshoo’s nicely titled Commercial Advertisement Loudness Mitigation (CALM) Act passed the House of Representatives last week and has a sponsor in the Senate.

Eshoo, who introduced the bill back in June 2008, tells the AP, “This problem has existed for more than 50 years, but no one has properly addressed it. Under the CALM Act, consumers will no longer have to dive for the mute button.”

While Eshoo’s bill originally advised that TV ads could be no louder than the average maximum loudness of the programs they accompany, she amended the bill to instead adopt guidelines regarding the transition between programming and ads that were developed by the TV industry.

Via Yahoo! Finance

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