Sprint Network Wants to Rename a Band

By Bob Marshall 

Meet Yerkish, a band with a name that “sounds like a Turkish yam.” No, you don’t need a “good” band name to make it big (see Green Day or Blink 182 for reference), but having a musical identity that rolls off the tongue goes a long way in marketing yourself. You also have to make good music, but that’s another story.

So, Sprint decided to help out our poor Denver-based foursome with a YouTube homepage takeover today courtesy of Goodby. Bringing to life Sprint’s “All.Together.Now” network idea (which gave us seizures in the past), the world now has an opportunity to rename Yerkish via crowdsourcing and hopefully send them on a trajectory toward fame and fortune. Hey, you’ve probably given up on touring the country in your sweet hair metal band by now. Might as well use that awesome band name you were saving for a rainy day and give it to a good cause. Credits (with a whole lotta creative directin’) after the jump.


“Rename this Band” YouTube Homepage Takeover
Agency – Goodby, Silverstein & Partners
Co-Chairman – Rich Silverstein
Executive Creative Director – Jamie Barrett
Executive Creative Director – Christian Haas
Associate Creative Director / Art Director – Aaron Dietz
Associate Creative Director / Copywriter – Mandy Dietz
Art Director – Maggie Bradshaw
Copy Writer – Carter Debski
Group Account Director – Rob Smith
Account Director – Amanda Andriesz
Account Manager – Liz Lusby
Assistant Account Manager – Kyle Gray
Account Operations Director – Frannie Rhodes
Operations Manager – Julie Whitecotton
Executive Producer – Jeremy Adirim
Interactive Producer – Taryn Waggoner
Interactive Production Company – Hook
Executive Producer – Carey Crosby
Broadcast Producer – Cindy Epps
Executive Producer/E Level Post – TJ Kearney
Editor – Graham Wilcox