Sprint Explains Its Apology by Goat

By Kiran Aditham 

With the help of a bellowing goat, wireless carrier Sprint sends a shout-out to rivals Verizon and AT&T with this “super apology,” which aired during the third quarter of last night’s battle.

The ad from Deutsch LA aims at fellow carriers by saying sorry for calling competitors a goat, hence the featured animal in the advertisement, one that takes a jab at rivals’ expensive rates (calling them “sheep” in the process) while continuing Sprint’s “cut your bills in half” mantra.

Speaking to the Kansas City Star before the big game, Sprint chief marketing officer Bill Hallock said:

“We’re going to have a little fun with it. At the Super Bowl people look for some humor, some entertainment value…and that’s what we’ve embedded in this [ad] as well.”

All it takes is a screaming goat to hammer the message home:

In other Greatest Clients Ever news, Sprint’s CEO endured some friendly trolling via T-Mobile John Legere during the game…and retweeted many fans’ messages mocking the latter’s campaign by Publicis Seattle.