Sony Stares Down the Rabbit Hole

By Kiran Aditham 

180 LA veers from the Peyton Manning/Justin Timberlake shenanigans for a tick and gives us this new ad that was unveiled at CES last night and is part of its global “make.believe” effort for the brand. Here, a starry-eyed, mop-topped lad takes an adventurous trip through the Sony underworld and hops a ride with John Cusack, almost gets run over in a simulation of Playstation’s MotorStorm Pacific Rift game and checks out some emo/pop-rock-ish band along the way. Veteran commercial director Noam Murro directs and we’re still trying to figure out who’s narrating. Full credits after the jump…

More: “Sony Pits Peyton Against Justin in Ping-Pong Battle


Agency: 180LA
Executive Creative Director: William Gelner
Creative Directors: Gavin Milner, Grant Holland
Executive Producer/Managing Partner: Peter Cline
Senior Producer: Tony Stearns
Account Director: Katrin Tenhaaf
Account Executive: Jacob Gentry
Copywriter Brand Line “make.believe”: Lee Hemstock, Dario Nucci

Production Co.: Biscuit Filmworks
Director: Noam Murro
2nd Unit Director/DP: Toby Irwin
Sr. Executive Producer: Shawn Lacy
Executive Producer: Colleen O’Donnell
Production Designer: Brock Houghton
Stylist: Gretchen Patch
Casting Company: Ross Lacy Casting
Casting Director: Ross Lacy

Editorial Company: Bikini Editorial
Editor: Avi Oron
Executive Producer: Gina Pagano
Assistant Editor: Eric Wais, Gus Roman

Completion/Special Effects
Colorist: Mark Gethin
Transfer Facility: MPC
Online/VFX: Animal Logic
VFX Supervisor: Nick Ponzoni
Art Director: Ben Walsh
Compositor: Jason Hawkins
Head of Production: Nerissa Kavanagh
Producer: Amelia Babos
Production Coordinator: Morgan MacCuish

Recording Mix
Recording Studio: Lime Studios
Final Mix: Lime Studios
Mixer: Rohan Young
Asst Mixer: Lindsey Alvarez
Executive Producer: Bruce Horwitz

Music/Sound Design
Music Co: Bikini Editorial
Composer: Yoni Oron
Executive Producer: Gina Pagano