If you happen to stroll by the corner of Broome and Crosby in NYC’s SoHo neighborhood this week, you’ll encounter this outdoor effort that carries the apt, yet vague title of “Giant Chalkboard” and features just a Twitter handle and URL. Well, friends, we’ll let the cat out of the bag a tad and tell you that it’s a teaser for a new campaign that Draftfcb Chicago will soon roll out for Dow.
As this week progresses, an “elaborate equation” will unfold on the Chalkboard that combines mathematics with numbers that are significant to scientific human achievements throughout history. So yes, we imagine number-crunchers and history buffs are key demos. Anyhow, those of you who want to take part and guess what this equation exactly entails can do so via Twitter and the website and the final answer will be revealed on Friday. Hey, we don’t mind a little outdoor brainteaser amidst all the Calvin Klein billboards in SoHo so consider our interest piqued.