Sid Lee New York Hires Everyone

By Patrick Coffee 

sid lee colin kimThe New York offices of Sid Lee announced so many recent hires today that the names could barely fit within a single press release.

Most prominently, Colin Kim joined the shop last month as a creative director and Jennifer Adler became head of human resources and operations way back in February, though no one told us at the time. These two were part of a crop of 20 new hires, which either doubled or “nearly doubled” the New York office’s total headcount (depending on whether you go by headlines or the words beneath them).

Kim made the move to the dark side by serving as a freelance CD/AD at Google last year, but his resume includes stints at quite a few major agencies: copywriter at TBWA\Chiat\Day, art director at McCann and CP+B, CD of digital integration at Grey New York and, most prominently, creative director for more than three years at R/GA. During his time there he worked on campaigns for Nike and Google and partnered with CD Jason Hoff, who now works for a certain tech company based in Cupertino. Kim recently freelanced at 72andSunny before joining Sid Lee (which hired him full time after two months).


Adler most recently spent two and a half years running HR at Steve Stoute’s Translation; before that she handled talent at KBS+.

ECD Dan Brooks, promoted to that position last October, says that the agency’s new hires represent “best-in-class talent” related to three key areas of interest: “design, progressive use of technology and storytelling.”

Sid Lee raided quite a few larger agencies to score this lineup, though it’s not immediately clear how long each of the following individuals has been employed there.

The (other) new people:


Associate Creative Director Ryan O’Keefe, formerly of Grey NY
Creative Resource Manager Dannielle Hoodhood, formerly of Edelman SF
Copywriter Spencer Campbell, formerly of TBWA/Chiat/Day NY
Art Director Morris Lee, formerly of Anomaly Shanghai
Art Director Ian Liu, formerly of Grey NY
Social Creative Gracie Halpern, formerly of We Are Social NY
Designer Jessica Marak, formerly of Sweden Unlimited NY
Designer Max Amato, formerly of Carbone Smolan NY
Jr. Designer Rui Ma, formerly of the School of Design at the Rochester Institute of Technology
Creative Technologist Dofl Yun, formerly of Firstborn
Account Director Brett Niebling, formerly of Droga5 NY
Account Director Gillian Merrill, formerly of CP+B Miami
Account Supervisor Alexia Schwartz, formerly of Grey NY
Account Supervisor Toby Beaumont, formerly of Translation NY
Account Coordinator Abigail Kron,  formerly of Alexander McQueen
Integrated Strategy Director Grace Gordon, formerly of Apple
Senior Strategist Kas Saidi, formerly of Venables Bell & Partners, SF
Social Strategist Cait Millrod, formerly of Momentum, NY

Congratulations to all the hires and we hope any recent transplants enjoy New York.

At least it’s not L.A.