Shumaker Assumes CMO Post at Draftfcb…And Yes, There’s a Memo

By Kiran Aditham 

Former Publicis USA chief marketing officer Chris Shumaker has now assumed the same title at Draftfcb, taking on CMO duties for North America. This actually marks the second tour of duty at DFCB for Shumaker, who served as global CMO at what was FCB prior to the merger in 2006.

During his career, Shumaker also spent nearly a decade at the Martin Agency, serving as SVP/director of development and working with a client roster ranging from UPS to Quizno’s. And yes, we’ve obtained a memo from sources that was sent from DFCB global CEO Carter Murray to staff regarding Shumaker’s arrival. This marks Murray’s second major hire following that of global chief strategy officer Nigel Jones and EVP/strategic planning Vita Harris earlier this month. Anyhow, see note regarding Shumaker below and after the jump.

“Date 26 September 2013

From Carter Murray

To Everyone at Draftfcb North America

Re Welcoming Chris Shumaker

I wanted first to thank everyone I have met in my first two weeks for the incredibly warm welcome to the company. It has been very humbling and inspiring.

This note is to share more news that I think is a step forward for all of us. Chris Shumaker is joining our team as our Chief Marketing Officer for North America, a new role at our agency.

Chris is someone who not only has a long track record in new business and a passion for what we do, he is also an exceptional, thoughtful and good person with whom people want to work.

Chris made a name for himself in the new business community when he was at The Martin Agency and was part of a team that went on a new business tear.

He has also spent time in the new business consultant world, where he managed to better understand the filter that consultants and clients use when considering a new agency partner. Most recently, when he was at Publicis North America, his prospecting created well in excess of $100 million in revenue opportunities.

Chris spent a brief time at Draftfcb in his past and it was clear when we spoke that he felt he had unfinished business in helping the agency. Coming back was something he was excited to do.

Chris will be responsible for partnering with the heads of our North American offices and new business leaders to make sure that we have the very best approach and results in new business in the months and years ahead.

I hope that you have a chance to meet Chris soon, and experience firsthand why he will be such a valuable member of our team.

Best as always,