From Oglivy’s Chicago office comes a new campaign that’s made the re-tweeted by various O&M handles for Shout that reminds the American public the root cause of their dull, miserable existence is their choice of stain-remover. “Reprogramming America for Fun” comprises a bevy of new spots that features kids being kids, running joyfully around and allowing the outside world to ruin the clothing their parents spend a wad of cash to purchase for them.
Do you find yourself yelling at your child for getting messy? Well, stop it, you unpatriotic fuddy duddy! Blame your inferior stain remover, not your American-made spawn! What is this, China?!?
Included in the campaign, as you might have guessed, is a branded Facebook-scraping app. Available at for download here, “Reprogramming America” takes your profile info, including your profile pic, city you reside it, and your employer, and treats you to a 60-second barrage of face-pieing, tomato-throwing, and coffee-spilling personalized mini-movie with the goal of making your smile, thereby making you so overcome with joy that you immediately immediately drive to Sam’s Club and purchase Shout in bulk. That’s how this social media marketing stuff works, right?
Moms, will you pass around Reprogramming America? If not, did you at least find the kid with the burrito cute?