Shocking New York Times Exposé Reveals That Some Droga5 Employees Dress ‘Ghetto Fabulous’

By Patrick Coffee 

droga5 creatives

Holy aggregation engine, readers: We woke to news of a masterpiece of New York Timesery and simply HAD to share the very hottest of takes.

So, Droga5 is an agency filled with “admen (and women).” You wouldn’t know it from the staff shot above, but some of these men (and women, parentheses!!) happen to have very particular taste in clothing (read: hipster, and sorry but there’s no more accurate way to describe it). The Times thought this worthy of a full multimedia feature under the URL “Men’s Style.”


Opinions, people have them!

If you have to ask…

Dude undoubtedly got robbed.

Some of the more fascinating tidbits from this cultural snapshot, as it were:

  • David Droga promises reporter John Ortved that he doesn’t know which brands he’s wearing.
  • Junior art director Tobias Lindborg is a huge Adidas #brand advocate, but he doesn’t have any of the Kanye stuff, which might be because of its prohibitively high prices!
  • Art director Gage Young–who definitely looks more like ourselves and our colleagues than anyone else in the piece–argues that art directors dress better than copywriters. This would seem to make sense?
  • Andrew Sawyers is an analytics analyst who swears by beard oil. We second that, because it really does make a difference what with the chafing and the dryness and the unbrushability.
  • COO Susie Nam describes Prospect Heights as “where aging hipsters go to breed,” and she is absolutely correct. Please add Flatbush, Prospect Lefferts Gardens and Ditmas Park to the ever-expanding list … but not Windsor Terrace as that shit is way too expensive and it’s all retired cops. No, really. Go to Farrell’s on a Sunday afternoon and report back to us.

Account manager Chris Hill definitely makes the strongest impression, dressed as he is in a shirt reading “Ghetto” along with a (silver?) shark’s tooth necklace. In describing his fashion choices, he says:

“Ghetto fabulous. Health gothic. Unless I have a client meeting, then I turn it down a little bit.”

He then clarifies that “health gothic” does not mean that he’s a gym addict, simply that he often chooses athletically themed clothing.

Also, this exchange with creative director Devon Hong:

“You don’t seem like a guy trying to fly under the radar.

Oh, really? I try so hard.”


Some inevitable questions: how was this piece organized? How did the NYT choose which employees would be featured? Does Droga5 still believe it to be a good idea, generally speaking?

We should mention here that we read the NYT regularly because it is still a great paper.

On an unrelated side note, though, you might be less than surprised to learn that two older black women who work in the paper’s advertising department filed a lawsuit last week alleging discrimination. They claim that they were “repeatedly passed over for promotion by younger white employees despite their greater experience” because–according to alleged statements by executives–the ideal NYT employee is young, white and single.

Did we mention male? And does that sound maybe possibly somewhat familiar??

[Image via Droga5. File name: “davidSelectCreativeGroup.”]