Shocker: Chipotle, BBH/Google Creative Lab Take ‘Best in Show’ Honors at AICPs

By Kiran Aditham 

Like pretty much every year, one ad awards show predicts another and 2012 is no different as the Association of Independent Commercial is the latest organization to honor Chipotle and BBH/Google Creative Lab for their respective efforts. Both picked up “Best in Show” efforts at tonight’s event, which as usual takes place in New York’s Museum of Modern Art.

Chipotle’s “Back to the Start  campaign from CAA and director Johnny Kelly earned  Advertising Excellence/Single Commercial honors while BBH and Google Creative Labs won the Advertising Excellence/Campaign prize for the Chrome efforts including “Dear Sophie” and “It Gets Better.” On the agency front, W+K ran away with the most number of honors, earning 10 in all for everything from Copywriting for the Chrysler “Halftime in America” spot starring Clint Eastwood, Visual Style for the Heineken “Handlebar Mustache” ad and Cinematography for the Levi’s “Legacy” campaign.


Other notable agency winners include 72andSunny and BBDO New York, which each earned five awards. On the directing front, meanwhile, Tool’s Jason Zada picked up a few directing honors for his nifty, creepy viral hit, “Take This Lollipop“.