Shocker: Carl’s Jr., Hardee’s Seduce You with Bourbon, Burgers, and a Babe

By Jordan Teicher 

Both fast-food eateries are running “Mrs. Robinson,” a 30-second homage to The Graduate with Heidi Klum doing her best Anne Bancroft. The spot, created once again by 72andSunny (last work for the CKE chain here), promotes the Jim Beam Bourbon Burger. Odds are that Klum doesn’t regularly eat the fine cuisine she endorses, but we won’t hold it against you if you replay the part where she sucks up barbecue sauce from her finger.

Carl’s Jr. and Hardee’s have actually turned down the overt sexuality in their ads–remember last year’s Kate Upton commercial? I’ve eaten their burgers once or twice in my life, and I can assure you, they are not aphrodisiacs unless you’re a local gastroenterologist who needs more business. Credits after the jump.

Glenn Cole Executive Creative Director/Partner

Mick DiMaria Creative Director

Justin Hooper Creative Director

Rebecca Ullman Writer

Sarah Herron Designer

Sam Baerwald Director of Film Production

Molly McFarland Senior Film Producer

Brooke Horne Film Producer

Latanya Ware Business Affairs Manager

Sherri Chambers Group Brand Director

Alexis Varian Brand Director

Mandy Hein Brand Manager

Matt Johnson Group Director Strategy

Melissa Harris Senior Print Producer

Production Company: H.S.I. Productions:

Chris Applebaum Director

Doron Kauper Head of Production

Kim Dellara Executive Producer

John Hardin Producer

Editorial: Arcade Editorial

Will Hasel Editor

Amburr Farls Producer

Damian Stevens Managing Partner

POST FX: Brickyard VFX

Patrick Poulatain Lead VFX Artist

Diana Young Head of Production/VFX Producer

Sound Design/Mix: On Music and Sound
Mixer: Chris Winston


Post Haste Soundry and Barefoot Music

Composer: Mathew Galen McGauhey ASCAP, Kyle Robert Johnson

Publisher: Swopie Songs ASCAP

Track Title: Awkward Date