Sherwin-Williams Confirms Deutsch NY Win

By Patrick Coffee 

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On Monday we reported that Deutsch New York had won a portion of the Sherwin-Williams account, and yesterday the company confirmed the news with a press release. Specifically, Deutsch won the Diversified Brands Division of S-W and will “assume all marketing responsibilities, including media planning and buying, for the portfolio of brands.”

The brands involved include Minwax, Krylon, Purdy, Thompson’s WaterSeal, Dutch Boy, Pratt & Lambert, Dupli-Color, and others.

From Crain’s Cleveland, a Sherwin spokesperson said that the account, which had previously been handled by multiple agencies, went to Deutsch so the client can “‘align portfolio brands’ and ‘drive efficiencies of the portfolio.'”

While the company did not disclose billings on the account, The Wall Street Journal recently reported that its Q3 sales totals rose by 11 percent thanks to acquisitions and sales growth. No word on when to expect new work.

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