Digital agency POSSIBLE announced today that it has been named global digital agency for Shell, following a competitive review which included four other agencies. Efforts for Shell, beginning with corporate brand work, will be led by POSSIBLE’s London office. A “major launch” is expected from the agency some time in early 2015.
Shell is trying to present itself as an energy company with an “ongoing commitment to meet global energy demand in a responsible way,” despite a track record that suggests otherwise (to put it mildly). This past October, Lego ended its longtime partnership with Shell following a successful Greenpeace campaign. So repairing Shell’s image will be no small task. Still, in a press release POSSIBLE Global CEO Shane Atchison referred to the company as “the ideal client, both innovative in their approach to energy and global client reach and scale.”
“We selected POSSIBLE because they are a forward looking agency partner that can collaborate with us on new ways to reach our customer audience,” said Malena Cutuli, global dead of brand communications and capability at Shell. “They are uniquely positioned to help us engage in this fast moving, socially connected global world that we live in with offices worldwide and core strength in the digital space.”