Shaun White Burns Rubber for BFGoodrich

By Bob Marshall 

After already conquering snowboarding and skateboarding before he turns 25, Shaun White is understandably bored. And, if you know anything about the young face of Xtreme Sports for almost a decade, it’s that White loves endorsement deals. Add BFGoodrich to Target and Hewlett-Packard on the list of companies that have nothing to do with snowboarding or skateboarding but will be paying White a chunk of change this year.

The above spot, “Flop Quiz,” is the first is a series of four spots from the Martin Agency that follow White’s journey into closed course racing with the support of BDGoodrich tires. White and his buddies (including Marshall, “the Facebook Friend”) may not blow the competition away on a pop quiz about how math applies to racing, but what do you call someone who gets C’s through med school? You call that person a doctor, and so White gets to race around for the following three spots leading to the “Final Exam Jam.” Credits and the other three spots after the jump.


Creative Directors: John Norman (CCO/ EVP/P), Fabio Costa (GCD/SVP),
Cliff Sorah (GCD/SVP), Eric Eisele (ACD)
Senior Copywriter: Lee Remias
Senior Art Directors: Ron Villacarillo, Marco Howell
Strategic Planner: Cliff Adams (Sr.), Elizabeth Denson
Account Supervisor: Marc Kempter (SVP / GAD)
Account Executive: Caroline Moncure
Executive Integrated Producer: Brian Cooper (VP)
Agency Integrated Producers: Valerie Battenfeld, Jeremy Lind, Terence Sullivan
Business Talent Supervisor: Christine Branin
Senior Business Manager: Amy Trenz

Production Partners: Trademarky Films / Digital Gorillas
Production Partner Producers: Mark Meyers of Trademarky Films, DC Chavez of Digital Gorillas, Director of Photography: Will Roegge, Dave Padgett
Motion Directors: Shawn Myers of Straight Angle
On Set Photographer: Kevin Zacher
Shooting locations: Monterey CA