Thetans of all levels are likely rejoicing as the Church of Scientology announced its “Know Yourself–Know Life” TV/online campaign has driven 10 million visitors to its website.
The site for the sci-fi yarn religion features among other things an 8-minute bio of founder L. Ron Hubbard and “Meet a Scientologist” testimonial videos. The campaign, according to the release, employed the teachings of Tyler Durden with its brand messaging including “You’re not your job. You’re not the clothes you wear or the neighborhood you live in.” The campaign will continue on cable and satellite TV through 2009..we’d say more, but there are a few strangers hanging outside our front door.
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