Saturday Morning Welcomes New Partner Lead

By Erik Oster 

Saturday Morning, the initiative launched in the summer of 2016 by black creative leaders Keith CartwrightGeoff EdwardsJayanta Jenkins and Jimmy Smith is expanding its team with the arrival of new partner lead Deja Cox.

Cox currently works as a brand agent at Observatory (formerly CAA Marketing), where she has worked in the entertainment marketing division for around four and a half years.

“As we grow, we will continue to add talented and dedicated leaders like Deja, who are willing to support our non-profit cause,” Edwards, who is an executive creative director at R/GA Los Angeles, said in a statement. “Deja’s background in entertainment marketing at CAA and cause related efforts for the Salvation Army makes her a perfect fit for our organization. Like all of us at Saturday Morning, she has desire to bring change and awareness through creativity.”


Saturday Morning combines my passion and interests in social justice with my work in marketing. It gives me an opportunity to have an impact on people’s lives,” Cox added.

Cox’s arrival follows the launch of Saturday Morning and Spotify’s “Black History Is Happening Now” campaign last month featuring Janelle Monáe.