Saturday London enlisted Lady Gaga and Tony Bennett for a new, glitzy holiday ad for H&M which doubles as a promotion of the pair’s album Cheek to Cheek, which was released in September.
The spot, entitled “Magical Holidays” features a Gatsby-esque holiday party,with Bennett and Gaga (decked out in a Cher wig) performing a duet version of the Duke Ellington/Irving Mills-penned Jazz standard “It Don’t Mean a Thing (If It Don’t Got That Swing)” while a room full of party-goers dances. “Magical Holidays” arrives at, and later departs from, the party scene in a strange, surreal way that does, indeed, seem to imply some holiday magic (just don’t try to make much sense of it). Fans of Gaga and Bennett (who, we imagine, are mostly separated by a few years) should enjoy the duo’s performance which also functions to drive album sales for the holiday season, and H&M should be able to count on winning over some Gaga fans by association.
Agency: Saturday London
Director: Johan Renck (Black Label Productions)