SapientNitro Lets You Know ‘There’s a Beer For That’ on Behalf of Britain’s Beer Alliance

By Erik Oster 

SapientNitro recently debuted a new campaign for Britain’s Beer Alliance entitled “There’s a Beer for That.”

Playing on the ubiquitous (and often toyed with) Apple catchphrase “There’s an App for That,” in a broadcast spot in both 30 and 60-second iterations, the agency shows that there’s a beer for every occasion. The spot, which marks the commercial debut of director Michael Winterbottom, opens with the line “If you’re a bit partial to soups with noodles, sharing a burger with your pet labradoodle, or treating yourself to cakes and strudels, there’s a beer for that.” The ad goes on to show different groups of people, young and old, in different situations, enjoying a brew. As beer lovers, it’s hard not to get behind this one, as the message seems pretty on point — there really does seem to be a beer for just about any pairing of food and surroundings you can think of. And while the Apple reference seems a bit obvious at this point, it certainly is catchy and a quick way to make a point about beer’s versatility.

The ad broke nationally during the debut of Downton Abbey on Sunday, and is supported by an integrated campaign including digital, PR and social media elements.

“Our goal was to present an honest depiction of the incredible diversity of both people and beers found in this country,” explained Mark Hunter, executive creative director at SapientNitro. “Given his brilliant work on The Trip, there really was no one better to bring that story to life than Michael Winterbottom.”


Executive Creative Director: Mark Hunter

Art Director: Lee Williams

Copywriter: Ed Copeland

Agency Producer: Stephen Worley

Client Services Director: Lee Woodard

Senior Account Director: Jarrod Cocksedge

Production Company: 2AM Films

Director: Michael Winterbottom

Producer: Nick Crabb / Ben Mann

Editor: Adam Spivey, The Playroom

Post Production: Framestore

Sound Design: Wave Studios

Typographer: Adam Brewster

DoP: Sean Bobbit

Media Planning/Buying: Mindshare